![]() ![]() Reuters first reported the news of the lawsuit, which comes amid surging demand for hard seltzer in the US, on Monday.Ĭonstellation told Reuters in a statement that the company was "very surprised" by the lawsuit and called it an attempt to squash a competitor. 1 While it’s too early to quantify COVID-19’s toll on the fashion sector, the pandemic has certainly shaken some of the industry’s foundations: Offline retail had already seen massive declines in sales and traffic at the start of the crisisand now both have gone to zero. Salaries above this are outliers. The Mexican lager known as Corona, is a variation of beer that is brewed all across Mexico by its largest brewer Grupo Modelo, owned by Belgian company Anheuser-Busch InBev, and is exported to over 150 countries worldwide. Grupo Modelo, AB InBev's Mexico-based brand, claims that Constellation violated the deal by using the Corona brand for a non-beer product, according to court documents reviewed by Insider. Brand Manager Salary in Corona, CA 21,506 - 32,746 32,747 - 43,988 51,809 is the 25th percentile. A brand that has long been synonymous with the beach, Corona is committing to removing 1 million pounds of plastic from shorelines and its business by the brand’s 100th birthday in 2025 through. AB InBev retained rights to the products in other markets, and the deal gave Constellation the rights to produce Corona and other Modelo brands in the US. Business Analytics: Demonstrate a deep understanding of drivers of performance of assigned category and brand. Micheles ability to strategize and execute complex programs sets her apart as a top. Essential Job Functions: GENERAL: Brand Planning: Support in the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights. Residents of the United States, Canada & Puerto Rico, please click here. She is an exceptional leader who consistently drives results and fosters a culture of effective communication. The beverage brand that owns Budweiser, Corona, and Stella Artois, is suing US beer-maker Constellation Brands for using the Corona brand name in a hard seltzer, according to a lawsuit filed Monday.īeverage giant Anheuser-Busch InBev (AB InBev) acquired Corona's parent company, Grupo Modelo, in 2013, but US antitrust regulators required it to sell the company's US-based business to Constellation. This site is for Residents of Europe, Middle East, Africa, Latin America & Asia Pacific. Account icon An icon in the shape of a person's head and shoulders. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |